Taking the extra step Acxiom Risk Mitigation InsightIdentify product offers real-time consumer verification that enables the confirmation of identifying information to reduce fraud losses and maintain regulatory compliance while maximizing profitability. The InsightIdentify product was created for a variety of industries to avert loss due to identity theft and fraud. This solution can assist in the extra steps necessary to protect the identity of consumers and your customers – a tangible value when a fraud loss is diverted. Acxiom’s “hit rates” range from 88% to 98% on verification inquiries. In today’s changing world, trusting customers at face-value is no longer the industry standard. Businesses are becoming proactive in protecting themselves and their customers while diverting potential losses. The implementation of new legislation is forcing many organizations to begin using services included in this solution such as USA PATRIOT Act compliance.

E-commerce users Customers providing online banking and other (e-commerce) are at a particularly high risk for fraud loss. Due to the lack of face-to-face customer service, the increase in malicious software (malware) and the global nature of the Internet, e-commerce customers are exposed to greater risk. Customers using InsightIdentify report that they are able to verify approximately 25% more potential threats via the verification process. Response times are averaging less than three seconds, making the verification process easier and faster than ever before.

Superior data quality
InsightIdentify data comes from public, publicly available and non-public proprietary databases. Public record information has been obtained originally from federal, state or governmental entity records that are open for public inspection. Publicly available information is accessible to the general public from non-governmental sources such as telephone directories, classified ads, newspaper reports, publications or other forms of information. The non-public information used in InsightIdentify is neither available to the general public nor obtained from a public record and is acquired for specific permissible use in a particular industry. InsightIdentify data is collected and updated regularly.

Designed to verify
InsightIdentify is designed as a tool to proactively verify a potential customer’s identity. This is done by comparing the supplied information against hundreds of public, publicly available and non-public proprietary record databases. The matching information is computed into a probability score, called the verification score, or returns match flags.

Verification score
The verification score is a complex formula indicating the probability of identifying an individual. This score is not a credit score. The verification can be affected by variables such as age, recent moves or moving dates, recent name changes and other information.

High risk alerts
Acxiom adds intelligence to data by incorporating high risk alerts to inform users of suspicious activity regarding an individual. Examples of high risk alerts are an input address that is actually a campsite or a SSN that was not issued by the Social Security Administration.

Flexible options
InsightIdentify is available on a transaction or batch process. This solution operates in the background, minimizing inconvenience for the vast majority of customers who present a typical risk profile. XML format is available on a new platform that is more resilient, stable and scalable. Files can be printed or exported to PDF or Excel. Our solution integrates with existing processes and can be customized at the individual level.

Customer identification program
InsightIdentify assists you in meeting requirements for an effective customer identification program as set forth in the USA PATRIOT Act and similar regulations.

Security and compliance
Acxiom enforces strict compliance and security protocols and processes to ensure that our clients receive the best possible data while protecting consumer privacy. Our security and compliance efforts not only add value to our products and data, but significantly protect client interests as well.

Client relations
At Acxiom we value our customers. Our client relations staff is thoroughly trained to answer questions, troubleshoot problems and train your staff on how to best navigate our websites to suit their needs. Acxiom prides itself on its client relations availability.